With the new fall-winter 2023 ad starring Lila Moss, Pepe Jeans transports us to the center of the British metropolis. In the eye-catching outfits of the newest season, the daughter of fashion queen Kate Moss explores the chic metropolis. Of course, many denim styles command attention.

Photographer Alasdair McLellan's images of Lila navigating the energetic London streets. She is the definition of casual cool, wearing wide-leg denim, a striped polo shirt, and corduroy pants. Her earthy colour scheme was chosen by stylist Julia Sarr-Jamois to represent the peaceful refinement of the autumnal season.

The creative direction is delivered by Suburbia Agency. Additionally contributing to Pepe Jean's autumn 2023 look is the beauty industry. Her golden hair is teased by hairstylist Anthony Turner, while makeup is applied subtly glam by Lauren Parsons.

The emerging star is acknowledged by other companies than Pepe Jeans. Lila also appears in advertisements for Victoria's Secret The Tour '23 and is the face of Maje's autumn campaign. With its fashion reflecting the city's combination of classic beauty and current life, the collection paints a love letter to London.