The fourth installment of the "Never Still" series tells the enthralling experiences of a group of recently formed worldwide superstars, all of whom represent a forward-thinking attitude towards travel. Sir Lewis Hamilton, a legend in the world of Formula 1 racing, is in the lead. Hamilton has embraced the diverse array of cultures and experiences that international travel brings throughout his extended career, continually finding inspiration and developing himself via his travels.

Hamilton shares his viewpoint, saying, “I have spent my whole career traveling in the world, and those experiences have shaped who I am as both a driver, and a human. It was only through seeing new places and perspectives that I really learned to challenge my way of thinking and embrace the endless possibilities that the world holds. Home is where I reflect, but it’s through travel that I’m truly inspired.“

The campaign also features Blackpink member and K-pop superstar Rosé, who lends a refreshing take on the concept of home in the context of purpose-driven travel. She reflects, “Travel allowed me to expand my meaning of home. As traveling has become an essential part of my life, I’ve realized that home has become more of a state of mind than a specific place. It’s a collection of memories, experiences, and people that provide a sense of belonging.“