Grey Sorrenti's expert photography and direction of Saint Laurent's dazzling Autumn 2023 campaign serve as a powerful proclamation of the brand's eternal elegance. This constellation of modern symbols includes a constellation of resurfacing luminaries with long-time brand favourites. They include celebrities like Kate Moss, Zoe Kravitz, Hailey Bieber, Rosé, and Charlotte Gainsbourg. These people have skillfully weaved themselves into the rich fabric of the company's aesthetic universe, having graced prior campaigns, runway shows, and exclusive brand events.

In line with Saint Laurent's enduring philosophy, the campaign gets its attraction from the way these people's captivating personality and their effortlessly stylish outfits are precisely paired together and presented via a subtle and elegant perspective. The shots are primarily captured in classic black and white by Sorrenti's camera, paying respect to the company's longstanding legacy of exquisite studio refinement. The exquisite attention to nail art, decorating the women with polished claws, adds a depth of sensuality and authority to the images while appearing to be a little but significant touch.

Rejoice as the iconic Saint Laurent emblem takes back its due position, much like the brand's loyal devotees. The addition of the characteristic serif script emphasizes the pictures' connection to the brand's historical history while giving them a timeless quality. The legacy is given a strong modern vitality by this juxtaposition with the up-and-coming skills of the future generation.

It was wise to smoothly combine the themes of the men's and women's collections into a single advertising story. Even while Anthony Vaccarello's design principles for each gender have always been complementary, menswear has recently received more attention, as seen by the brand's return to the Paris men's program. This commercial presents a comprehensive world that captures the brand's overall ideal of precise, yet alluring elegance.