THE BOYZ's New (Choi Chanhee) Spotted at the KWAKHYUNJOO S/S2024 COLLECTION show in Seoul Fashion Week.
THE BOYZ's New (Choi Chanhee), a renowned KPOP member looking dapper wearing an astonishing pink coat from KWAKHYUNJOO while attending the KWAKHYUNJOO S/S2024 COLLECTION fashion show in Seoul Fashion Week yesterday.
Seoul-based KWAK HYUN JOO Collection by designer Kwak Hyun Joo. Founded in 2011, the brand released its collections during Seoul Fashion Week and was also introduced in New York, Paris, and Milan Fashion Week.
Kwak Hyun Joo Collection is a designer brand with a brand-new concept that allows the co-existence of women and men with acrobatic "Good Sense" to work together, in the creation of the love of fashion and fashion cultures while they are engaged in their own professional fields.
The colorful pattern-play clearly shows "Kwak Hyun Joo Collection" her true brand identity to express fancy, attractive, and sexiness as it reveals her true powerful atmosphere.
KWAK HYUN JOO sponsored and made the costumes for many renowned K-POP artists such as BTS, Blackpink, Aespa, ITZY, and Monsta X.
Brand Concept
KWAK HYUN-JOO COLLECTION is a brand with the concept of combining the fashion and culture of women and men with 'Good Sense'. Anyone who works in the profession and loves fashion can enjoy their own concept along with various cultures.
When worn, it is physically sexy and attractive, and the powerful atmosphere and colorful patterns clearly represent the colors of KWAK HYUN-JOO COLLECTION. In addition, the season's concept was inspired by Creative Director Kwak Hyun-joo's unremarkable daily life and the independently developed signature printing design shows the uniqueness of the 'KWAK HYUN-JOOO COLLECTION'.
About Theme:
[The Dream of the Velveteen Rabbit]
The Velveteen Rabbit doll and the child are dear friends. From toys with dangling petals to splendid troops, there's nothing better than their shared moments. As boundless love and joyful hours pass, the velveteen-covered body becomes weathered and worn. The dream of becoming a real rabbit is more 'real' than any emotion. In the future, the fairy's magic eventually transforms the Velveteen Rabbit into a living rabbit. Like the fairy in the fairy tales who wishes for the rabbit's happiness, a blend of girlish yet warm casual elements and tailored touches breathes a strand of real-world magic. The trendy atmosphere harmonizes with warm-hearted rabbit prints and denim upcycling, uniting with rabbit hats to present an adorable yet edgy look."
See more via the brand's Instagram page
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