Etro Spring Summer 2024 collection fashion show at Milano Fashion Week SS24.
For Etro's Spring Summer 2024 collection, Marco De Vincenzo, a designer with an insatiable wanderlust, set out on a special journey. His thoughts traveled into the depths of Etro's extensive archive, a treasure trove of unique materials and designs, as he physically traveled Africa and Cambodia. He found a destination he properly dubbed "Nowhere" during this paused voyage of recollection and fancy.
A Designer's Odyssey - De Vincenzo's artistic approach is a fascinating journey that connects the physical and intangible worlds. He was entranced by a fragment of exquisite 18th-century brocade and awed by the mysticism of the Angkor Wat temples. His thoughts drifted through suggestions and recollections, fusing them without logic or sensible hierarchy, and eventually taking him to wonderful locations with no names.
Nowhere: A Multifaceted Concept - "Nowhere" is a notion that is difficult to define and has several meanings in the world of fashion. The magic of endless combinations persists in the world of fashion, and De Vincenzo's Spring Summer 2024 collection is proof of this. He called it a "nowhere" because it expertly blends his individual vision, delusions, and obsessions with Etro's unmatched proficiency in locating the most uncommon designs and materials from all over the world.
Audacious Quirk and Cohesive Chaos - The collection's unifying factor was De Vincenzo's daring and eccentricity. The images and textures created a visual mess, but the collection managed to stay coherent. Each item was able to come to life in a wonderful "no-place" since there were no obvious citations or attributions.
A Fearless Exploration - The collection bravely embraced difficult silhouettes like wavy trailing hems that elegantly enveloped the ankles. The collection's interest was heightened by unexpected volume juxtapositions, such as XXXL leather coats layered over equally enormous strapless circle skirts. De Vincenzo's commitment to pushing limits was evident in the complicated design, which was characterised by twisting, knotting, braiding, and slicing.
Etro's Evolution - In order to carve out a unique space for Etro, Marco De Vincenzo reinvented the brand's tenets and infused them with life, vibrancy, and aesthetic appeal. A credible and fascinating performance was produced as a consequence of the varied and elegant casting, chic grooming, and creative style. De Vincenzo's vision is leading Etro into an intriguing and unexplored region, which one may refer to as "Nowhere," where fashion transforms into an art form without restrictions.
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