H&M is kicking off the Christmas season of 2023 with an advertising initiative that honours classic fashion while also celebrating unity. With Mila Jovovich and her daughter Ever Anderson, Paloma Elsesser and her brothers, and models Malgosia Bela and Mona Tougaard with their individual families, the advertising's visuals and video focus on families.

The renowned "Le Smoking" tuxedo, a male icon repurposed for women's holiday clothing, is the centre of attention. The H&M Christmas 2023 collection, which will be on sale on November 9, will be offered in stores and online globally. It has a monochromatic colour scheme of black, white, and silver that is both classic and festive.

Gathering with loved ones while dressed to the nines is the epitome of the festive season, as captured in this photo by Mikael Jansson and styled by Suzanne Koller. The compilation is a masterwork of harmony in and of itself. Romantic volume blends with long, slim lines, and party dresses and sleek pieces take centre stage.

Not one accessory has been overlooked. With their glittering party bags, ornate shoes, and glistening jewellery that accessorises every ensemble, they are all about high shine. H&M Concept Designer Eliana Masgalos puts it this way: "We wanted to explore the dialogue between womenswear and menswear for the holiday season." Its timeless yet trendy style makes it perfect for a celebration with loved ones.

Important items include statement-making column skirts, a cropped sequin jacket with bow details and a tuxedo bandeau. Long, broad, and full pants complement asymmetric jersey dresses and adaptable tops with sculptured draping.