There is just one image of Jenner wearing the identical trench coat on the official Khy Instagram page. This picture provides a closer look at the high collar, fitted waist, and balloon-like sleeves of the leather coat. It says in the caption, "Coming shortly. Register at khy.com. The brand's recently created website is linked in Kylie Jenner's revised Instagram profile, and the account's statement promises "Coming Soon."

Though neither the official release date nor the early access date has been revealed as of yet, fashion fans can register for "early access" on the Khy website.

Jenner is not new to the fashion world; this is just her most recent endeavor. She worked on a clothing retail business in 2012 alongside her elder sister, Kendall Jenner, and PacSun. But when she entered the cosmetics business in 2015 and introduced Kylie Cosmetics with three lip kits, her rise to fame and fortune took off. She became the youngest self-made female millionaire in four years, according to Forbes, because of the brand's popularity both online and in-store. She gave Coty the lion's share of the business in 2019. The brand was reintroduced in 2021 by Jenner and Coty with "all new formulas that are clean and vegan."

Even though it's early, Khy seems to have a refined, opulent vibe that is evocative of fashion brands like Bottega Veneta and Balenciaga. Although it's too soon to tell what the entire collection will look like based only on one coat, Kylie Jenner's recent street style points to the possibility that Khy may include sheer designs, form-fitting dresses, and simple jackets.