The cooperation between Louis Vuitton and LE SSERAFIM, the South Korean sensation, has been revealed. The renowned girl trio is showcasing a special capsule collection of bags designed for the South Korean market as Louis Vuitton's newest House Ambassadors.

They received praise from all around the world for their striking wardrobe choices and unique musical style after making a strong debut in the music industry. When Nicolas Ghesquière, the brand's artistic director of women's collections, invited them to his Women's Prefall 2023 show in Seoul, where they subsequently electrified the after-party with their live performance, their relationship with Louis Vuitton was further cemented.

On this exciting collaboration, Nicolas Ghesquière commented, “I am very excited that LE SSERAFIM are joining Louis Vuitton as House Ambassadors. We met for the first time at my Prefall show in Seoul and I really loved the energy they brought to the afterparty with their performance. They each have such a unique style that together feels very cool and authentic“

These recently hired brand ambassadors look amazing in the latest capsule collection from Louis Vuitton. Inspired by the stunning bags that walked the runway on Seoul's famous Jamsugyo Bridge, this collection features reimagined classic designs as well as creative takes on Maison Martineschi's best-selling pieces.