The Spring Summer 2024 collection from Natori marks a welcome change in emphasis, emphasising core and solid colours while upholding the brand's distinct artistic sensibilities. In contrast to the previous season's print-heavy approach, the collection's designer, Josie Natori, emphasised the objective to offer adaptable items that smoothly transition from day to night.

The collection has a combination of blues, greens, brilliant berry red, yellow, and neutrals that preserves a hint of Natori's creative flare. These colours, however, are mostly used in textured, wearable feminine designs that have an artisanal flair. 

The black-and-white tunic and the vibrant dress, both made from a mosaic of hand-embroidered guipure lace blooms, are notable items. The collection gains depth and elegance through its workmanship and attention to detail.

The collection provides a variety of alternatives for daytime wear, including kimono wrap tops in cotton poplin and linen, cutout eyelet- and floral-embroidered dresses, as well as pieces with a Mod-inspired cotton jacquard pattern. 

Natori also experiments with fresh core materials like linen, cotton taffeta, and raffia, which can be seen in a gorgeous blue dress. These selections demonstrate a dedication to providing a variety of cosy and convenient solutions for the modern woman's wardrobe. 

Embroidered raffia hats are also included in the collection as accessories, building on the popularity of earlier autumn iterations. These caps give the outfits a polished finish, boosting their all-around attractiveness.