Robert Pattinson Is The Star of Dior Icons Capsule Collection Campaign.
Dior unveils its revolutionary Dior Icons Capsule, a showcase for sophisticated but avant-garde luxury. Designed with the contemporary man in mind, this collection flows from workplace to dressy evening attire.
Robert Pattinson is the perfect embodiment of the collection's spirit as Dior's ambassador. The creative mind behind this line, Kim Jones, noted; “I talked about clothing and fabrication with Robert a lot because he has a huge interest in fashion. I thought it would be perfect for him to wear Dior Icons because we discussed it in the conception of the collection. He is a good friend of mine so it seemed it would be nice for him to model in it.”
The campaign, which highlights the deft artistry of Dior's talented artisans, is captured by renowned photographer Alasdair McLellan and radiates grace and tranquility. It creates stylishly fitted jackets and dapper pants that perfectly capture the brand's image by using high-end materials like cashmere, poplin, and virgin wool.
The collection pays respect to the legendary tradition of Dior while resonating with key components of the brand. Notable elements include the subdued grey colour scheme, a tribute to the founder's taste, and the iconic Dior Oblique pattern that discreetly accentuates several coats.
The stylish Dior Gallop shoulder bag, which comes in a smaller version and is identified by an aluminium buckle engraved with the "Christian Dior" emblem, completes the ensemble.
The classic style and unmatched workmanship that characterise Dior are perfectly captured in the Dior Icons Capsule.
Ronnie Cooke Newhouse oversaw art direction, while Alasdair McLellan captured the campaign brilliantly. The film was also directed by Alasdair McLellan, and Ellie Grace Cumming was in charge of the style. Anthony Turner designed the hairstyles, while Peter Philips contributed his makeup skills.
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