Discover ROTATE’s Stunning Holiday Collection.
Celebrate the brilliant five-year anniversary of ROTATE with a global jubilee and the debut of an exquisite Holiday Collection, featuring the esteemed actress and style icon Jessie Andrews.
The celebration is a victorious journey across important international locations, embellished with spectacular events and unique partnerships with world-class luxury retailers. Special occasions that honour ROTATE's remarkable history include the opening of a unique area at Kadewe in Berlin and a joyous pop-up at Bloomingdale's in Dubai.
Over the course of five years, ROTATE has transformed into a trendsetter in the fashion industry, establishing itself with strong biannual presentations at Copenhagen Fashion Week and garnering important accolades like Forbes Magazine and Lyst.com's "Brand to Watch" designation.
Stepping outside of convention, ROTATE embraced the digital revolution by combining unique NFT releases with Augmented Reality (AR) and a ground-breaking partnership with iFland, Korea's highly regarded metaverse platform.
The creative duo Thora Valdimars and Jeanette Madsen reflect on their groundbreaking experience, which included finding a distinct market niche and encouraging women to embrace their charm and charisma—fundamental elements that formed the basis of ROTATE's remarkable brand philosophy.
A thrilling worldwide schedule of opulent events celebrating ROTATE's five-year crescendo is unveiled by Denise Christensen of Birger Christensen Collective, symbolising the brand's victorious development and ascent to global prominence.
To celebrate its fifth anniversary, ROTATE presents a Holiday Collection that combines cutting-edge designs with signature brand sequins, with influence from the ethereal '90s. From bold fake fur jackets to stunning maxi skirts, the collection radiates refinement and embodies the brand's forward-thinking design philosophy.
Photographed by the gifted Ibrahim Elhinaid, the campaign highlights the sophistication of the ROTATE showroom, with Jessie Andrews perfectly capturing the spirit of glitz and sensuality to represent the famous ROTATE woman.
Launching online and at a few select stores, ROTATE's Holiday 2024 Collection marks a significant turning point in the brand's history as it pushes the boundaries of fashion and creativity.
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