Discover Area Holiday 2023 Ad Campaign.
Area Holiday 2023 campaign starring model Sylvia Anderson, photographed by Theo Sion, and including hair stylist Ryan Mitchell, makeup artist Kuma, wardrobe stylist Katie Burnett, and creative director Piotrek Panszczyk.
Piotrek Panszczyk, the creative director, approached the collection in a creative and motivating way. Using couture draping methods, he expertly redesigned the brand's iconic crystal-encrusted jersey. The end result is a collection that gives a modern take on vacation wear in addition to radiating grandeur. Panszczyk's designs, which are influenced by the glitz of Hollywood in the 1940s, are sure to turn heads at any special event.
Theo Sion's ad imagery deviates from the conventional look of holiday advertising. He takes a more understated approach, shooting model Nicola Kast in a stark, grey studio instead of the typical holiday scenes.
This decision highlights the shine and flow of the clothes while letting the collection itself take center stage. Dramatic masks and large, extravagant statement jewelry offer a fascinating and dramatic aspect to the entire visual tale.
The dramatic departure from seasonal clichés in Area's seasonal 2023 campaign is what makes it stand out. Area adopts a novel and novel strategy, rejecting the deluge of Christmas parties, family get-togethers, sparkling lights, and giftable items that bombard spectators. To add drama and brilliance to the winter season, the campaign reimagines the brand's iconic design elements. It's a refreshing departure from the standard and evidence of Area's ability to reinvent holiday style.
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