The Chanel Cruise 2023/24 collection campaign transports us on a surreal trip throughout Los Angeles, fusing Venice Beach's vibrant energy with Hollywood's timeless appeal. Models Anna Ewers and Loli-Bahia are featured in the campaign, which was shot by renowned photographers Inez & Vinoodh against the colourful background of Venice Beach, after the collection was shown at the renowned Paramount Studios.

The ad, according to Inez & Vinoodh, is a combination of two different Los Angeles realities. They say, "The Cruise collection campaign combines the colourful, sporty and health-conscious vibe of Venice Beach with the old-world glamour of the Hollywood movies we adore." The ad photos effectively portray this dichotomy by contrasting elegant evening gowns from Virginie Viard's collection with the laid-back, athletic atmosphere of Venice Beach's basketball courts and surfing areas.

The ad invites viewers to lose themselves in a world of travel and fantasy, evoking the pink warmth of the last day of summer. It displays a tasteful fusion of several historical periods and fashions. The ad is reminiscent of the golden age of disco, with a lamé top that looks great worn with the iconic two-tone Chanel cardigan. A jacket trimmed in pink and coated in gold sequins adds even more glitz to the ensemble, which also includes leather pants and a little black satin dress with star studs.

A long skirt with pink and white stripes contrasts well with an iridescent pale yellow tweed jacket, and a huge coat is carelessly thrown over pastel tweed mini shorts and a bustier. The sporty vibe that permeates the collection is further highlighted with a basketball and surfboard featuring Chanel's signature double C emblem, as a reference to the Californian way of life.