Tiffany & Co. has revealed its Holiday 2023 campaign, which highlights a tale of surprise, chance, and delight with a combination of elegance and seasonal magic. Elaine Zhong, a China Brand Ambassador, fronts the campaign.

Alexandre Arnault, Executive Vice President, Product and Communication at Tiffany & Co., shared his vision for the campaign, stating, “This holiday season, we wanted a campaign that celebrates the joy of the season with a beautiful campaign that’s driven by rich storytelling, something that is deeply ingrained in our heritage. We created this campaign to capture the spirit of a Tiffany holiday where anything can happen.”

Elaine Zhong captures the spirit of the holidays in another alluring setting, dressed in different LOCK of emotions. This collection resonates with the campaign's concept of celebration and unity, serving as a potent emblem of unbreakable relationships.