Fashion : Discover Etro's Pre-Fall 2024 collection lookbook.
Under Marco De Vincenzo's creative direction, the Etro Pre-Fall 2024 collection ushers in a new era by infusing his distinct viewpoint into the brand's trademark features. As he confidently assumes the position, De Vincenzo's vision—which is showcased in the lookbook—combines tradition with individual quirks to produce a well-balanced concoction that steers Etro towards a bright future.
De Vincenzo thinks that a brand's history is important and that it is best to stay within the bounds of its solid roots. According to him, a creative has to work within boundaries that preserve the brand's existence while maintaining the accuracy of their depiction. The concept that runs across the Pre-Fall 2024 collection is this careful balancing act between tradition and modernity.
The creative approach for De Vincenzo include a thorough examination of Etro's historical manly templates as well as the romantic bohemian tradition that has come to characterise the brand. Even though these components seem to go against one other, De Vincenzo skillfully combines them with an eye for immersive decorating, demonstrating his keen sense of design and workmanship.
Etro has long upheld a nonconformist interpretation of masculinity, defined by a dapper, refined demeanour. De Vincenzo enhances this mood this season by giving women's versions of the traditional male suit that are larger. These suits, whether in pinstripes or tie-like heraldic jacquards, are worn with athletic sweats that have silk hoods with paisley patterns on them. The mix of masculine and feminine features produces a stunning design that violates conventional standards.
The boteh, an emblematic symbol of Etro, is given a radical makeover in the Pre-Fall 2024 collection. Long matching stoles are worn with stretchy knitted tube dresses that feature the boteh design. De Vincenzo's creative touch is seen when he mixes flowers with the boteh, creating flowing, carefree designs that reinvent the bohemian style. This change from previous versions offers a more disciplined and simplified approach while demonstrating the designer's dedication to authenticity.
Authenticity to the company and to De Vincenzo's personal design philosophy are two ways he challenges himself, even if he does not embrace radical simplicity. The Pre-Fall 2024 style is distinguished by a more strict aesthetic that emphasises simplification over amplification. Etro is positioned as a brand that changes while adhering to its principles because of its dedication to self-improvement and honesty.
In the lookbook for the Etro Pre-Fall 2024 collection, Marco De Vincenzo skillfully combines personal innovation with legacy, demonstrating his creative alchemy. Together, the contrasting of masculine and feminine aspects, the reworked boteh pattern, and the dedication to a more rigorous design process demonstrate the designer's respect for the brand's history and fearlessness in pushing limits. Etro is led by a skilled designer who knows how to walk the fine line between tradition and innovation as it advances.
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