Gucci's most recent 2023 Gift Giving campaign honours the happy times spent together and the bonds that unite people over the holiday season. Under the astute guidance of Marcell Rev and expertly shot by photographer Anthony Seklaoui, the ad is proof of the brand's dedication to capturing the spirit of the holiday season.

Seklaoui creates surreal portraits and tableaus that are caught in the midst of the festive mood of family get-togethers. With spontaneous glances, subjects interact with the camera, giving the impression of immediacy. 

The camera also focuses on gorgeous clothing details and unguarded personal moments. The photographer's audacious use of light creates a chromatic interplay, with jewel tones, reds, and greens—which happen to be Gucci's signature colours, which are associated with Christmas—opposed against rich neutrals.

The cinematic element of the campaign is its most noteworthy accomplishment; it employs a technically advanced strategy to contextualize and enhance each individual story. A single backward-moving camera shot serves as the film's striking visual idea, which is set against the mythologized background of Manhattan. 

The scene opens in a fancy flat with a classy couple coming home from a holiday party. It then pans backward, across a street hundreds of feet below, and through the window of another flat where friends are having a happy hour. This movie goes on, passing through a busy party, a private celebration supper and ends with a couple having a private moment on the fire escape of their flat.

Sabatina For a long time, Gucci has expected De Sarno's creative ability to generate a campaign that fits the brand perfectly, and he succeeds in this endeavour. The short video flawlessly combines the grounded attraction of De Sarno's past ads with an aspirational dream and artistic brilliance. Brilliantly thought out and expertly carried out, the ad not only makes us excited for the holiday season but also makes us anxious to see what Gucci will do in the future.