Lanvin Holiday 2023 campaign featuring Cas van Uytvanck, Elisa Nijman Lensed By Theo de Gueltzl.
Lanvin celebrates the Christmas season's joyful mood with a sensitive acknowledgement that every brilliance bears an inherent shadow. Photographer Theo de Gueltzl brilliantly curates the visual embodiment of the Maison's Holiday 2023 campaign, which unfolds against a magnificent gold-toned studio background. The purposeful arrangement of pine branches within this backdrop serves as a poignant tribute to the spirit of seasonal merriment, anchored in the old traditions of nature, mortality, and rebirth.
De Gueltzl's photos, which include persons decked up in lights or tinsel, cleverly draw a similarity with Christmas trees, or maybe more fundamentally, emphasise that the actual core of the season rests in the ties with loved ones. The photographs reveal a vibrant tapestry of colour that deviates from the traditional green, red, and white colour scheme associated with Christmas marketing. Instead, the campaign features jewel-tone aquas, purples, greys, silver, and gold, providing a unique and artistically sophisticated version of traditional holiday aesthetics.
The campaign smoothly mixes magnificent handbags with sculptural handles, creating a sense of valuable heirlooms, amongst a backdrop showcasing a tailored dinner setting equipped with cutlery and champagne glasses, in the world of still-life portrayals. The campaign's connection with seasonal customs is enhanced by the artistic interweaving of accessories into a tale of warm elegance.
Lanvin's ad not only succeeds in carving out a visually different perspective within the familiar warmth of holiday celebrations, but it also quietly emphasises Christmas' historical roots in pagan solstice observances.
The campaign graciously respects the universal experiences that bind us by emphasising the need of light and warmth throughout the winter's darkness and cold. Lanvin differentiates itself in the Christmas setting by balancing joyful exuberance with sagacity and elegance, producing a campaign that resonates with wisdom and grace.
0 comments