The Louis Vuitton Cruise 2024 campaign, starring Emma Laird, Chu Wong, Ida Heiner, Mica Arganaraz, and Valentina Castro (Model), was photographed by Jamie Hawkesworth and styled by Marie-Amélie Sauvé for Nicolas Ghesquière (Creative Director) in Isola Bella gardens in Lago Maggiore, Italy.

The brilliant photographer Jamie Hawkesworth expertly combined aspects of the Baroque era with avant-garde aesthetics for the Louis Vuitton Cruise 2024 campaign. Nestled between Italy and Switzerland, the region is known for its magnificent landscapes and ornate Baroque architecture. The stunning backdrop of this campaign highlights Nicolas Ghesquière's creative direction, which daringly redefines traditional feminine fashion codes.

The models are transformed into modern muses by Hawkesworth's shooting style, which expertly catches the alluring brightness of the golden hour illumination. These muses skillfully combine ethereal romanticism with forward-thinking dynamism. As all is going on, the striking European architecture and the surrounding area's natural beauty provide an enthralling background that stretches out into the horizon.

The advertisement exudes an air of luxurious modern freedom while simultaneously embracing and questioning the collection's rococo and tea-party-ready aesthetic elements. It offers a bright and poised depiction of Louis Vuitton's hallmark aesthetic, beautifully reflecting the brand's particular flair.