Dua Lipa stars in PUMA Palermo 2023 advertising campaign.
PUMA has pushed the standard in the worlds of fashion and sport yet again, reinvigorating the legendary Palermo shoe with a new and bright twist. Dua Lipa is the face of the campaign, which is set against the gorgeous setting of an ancient Italian home.
The Houdini singer dresses blokecore, wearing huge shirts and pants. It's a tribute to this timeless classic, fusing the beauty of Italian tradition with modern flair. The beautiful photographs by photographer Francesco Nazardo encapsulate the heart of the campaign: fun, genuine, and full of life.
Dua Lipa previously wore the PUMA Thrifted pack and embraced high fashion with the Versace La Vacanza ad. As a guest of honour, the PUMA Palermo shoe is displayed among paintings and fresh vegetables, expressing a unique combination of ancient and modern aesthetics.
Its most recent incarnation pays respect to its extensive heritage as a favourite in 1980s football stadiums. Its design, which includes a T-toe construction and a classic gum outsole, stays loyal to its beginnings. The introduction of colourful new hues, on the other hand, injects a modern touch into this renowned style.
Dua Lipa wears the classic low-top with oversized sportswear, jeans, and team-coloured tricots, evoking a modern terrace style that appeals to today's fashion-forward crowd.
Dua Lipa's participation adds a vibrant vitality to the advertisement. Her excitement for Palermo's new hues and their stylistic adaptability underscores the sneaker's ability to transcend fads. "Shooting in an incredible Italian villa was the ideal backdrop for a campaign celebrating a timeless classic like the Palermo," said Lipa.
The PUMA Palermo is now available in thrilling new hues for sneakerheads and fashionistas both. This launch, which is available on PUMA.com, flagship locations, and select merchants, is only the start of what promises to be an exciting journey into 2024 and beyond.
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