Skims Holiday Campaign : Featuring Kim Kardashian in a Vintage '60s Aprés-Ski Style
Kim Kardashian's most recent Skims Holiday Campaign transports winter fashion to a bygone era. Photographed by Nadia Lee Cohen, the campaign features Kardashian as a glamorous winter icon from the 1960s, complete with blonde hair and bold, icy blue makeup that harkens back to those iconic, vintage magazine covers.
Kardashian displays Skims' Christmas products in a set of images that have a distinctly '60s vibe. In one photo, the celebrity is only seen wearing a pair of silk shorts from Skims, which she playfully accessorises with ice skates. In a different picture, she's wearing a skimpy white outfit with high heels, giving off a contemporary vibe yet maintaining a traditional winter look. The campaign ends with a striking red monochrome ensemble that is enhanced by bulky ski boots and perfectly captures the spirit of winter style.
In keeping with the campaign's throwback vibe, Kardashian switches up her usual jet-black haircut for a blonde bob and a vintage bump. Her new appearance is a fantastic fit for her winter-themed makeup, which consists of a bronzed complexion with a lot of blush to bring attention to her undereyes and mimic the shine of a day spent in the mountains. Light blue eyeshadow completes the makeup and adds to the overall winter wonderland vibe.
Kardashian and Nadia Lee Cohen create a winter vision that pays homage to modern fashion while also evoking memories of the '60s aprés-ski period. Kardashian elevates the Christmas season with a hint of retro elegance, embodying classic winter glamour with her bright Skims items and altered visage. In addition to showcasing Skims' most recent collection, this campaign redefines winter style by fusing both historical and contemporary elements.
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