Sportmax Fall Winter 2023-2024 Campaign shot by Mario Sorrenti.
Sportmax's most recent Autumn 2023 ad, which was captured by photographer Mario Sorrenti, demonstrates the brand's continued standing as a subtly refined one.
Sportmax's Fall 2023 collection subverts gender stereotypes by presenting a free-spirited take on 80s power suits and cowboy fashion, replete with repurposed braces. These components are deftly used to present a novel viewpoint on strong, modern young femininity.
The design concept is deliberately positioned at the forefront of Sorrenti's marketing photography, and its brightness is discreetly enhanced by subtle camera work. Reflection, incompleteness, and distortion are common elements of the pictures, reflecting the fractured aspect of modern existence.
The concept that people must create their own identities from the many parts of cultural remains that are available to them in the absence of completeness and unity expresses the collection's response to this reality. When viewed against the clean, somewhat clinical modernist interior backdrop, the entire impression is unquestionably cool and intriguing.
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