Rita Ora stars in Pepe Jeans' current Holiday 2023 campaign, which pays homage to the exuberant pulse of London's nighttime allure. The ad named "London After Hours" beckons with the capital's irresistible evening energy via the lens of famous fashion photographer Dan Jackson and the innovative art direction of Lee Swillingham & Stuart Spalding from Suburbia.

The commercial takes place against the backdrop of the city's famed nightlife, where every chance for show-stopping couture exists. 

Rita Ora, a symbol of modern flexibility, embraces the spirit of the collection in every photo, displaying apparel that reflects the most luminous London skyline. The collection is meant for women who want to stand out, from dazzling items that reflect the twinkling city lights to the classic refinement of the little black dress.

Pepe Jeans provides denim that is everything but average to this diversified outfit. These outfits encourage wearers to channel their inner rockstar, blending denim's laid-back style with the glittering shimmer that is synonymous with the city's dynamic after-dark culture. "London After Hours" promises to make every evening journey in the metropolis a spectacular sight.