Tokyo-based unisex brand ORIMI was founded in 2020 by designer Kenta Orimi. Its Spring/Summer 2024 collection was named "THE ESSENTIALS".

Leung Pak Ting, a creative director and visual consultant for BALENCIAGA and OUR LEGACY, also served as a model for this picture series. Designer Kenta shot the look photographs.

The brand's rebellious character is embodied in pop style with an embroidered shirt that gives the user the impression that they are on fire and outfits with whimsical elements like several zippers or an integrated necktie.

Designer : Kenta Orimi

Photographer: Kenta Orimi

Light design: Kaoru Goto

Stylist : Daichi Hatsuzawa

Hair : Mikio Aizawa

Makeup : Yoko Minami

Models : Leung Pak Ting, Ipyi, Denis, Yuki, Sofia, Daiki, Michael