Louis Vuitton Reveals its latest house ambassador : K-pop Band 'Riize'.

by - 15:09:00

The legendary Louis Vuitton house has announced Riize, a dynamic boy band from South Korea, as their new ambassador.
Louis Vuitton Reveals its latest house ambassador -K-pop band Riize.
Shotaro, Eunseok, Sungchan, Wonbin, Sohee, and Anton make up the members of Riize, who have had a strong fashion debut. They flaunted their distinct and self-assured style by dressing in Louis Vuitton's Cruise 2024 collection, which included monogrammed jeans, stylish bomber jackets, and reversible fleece vests.

Louis Vuitton applauded Riize in a statement for their free-spirited and athleisure-inspired wardrobe selections that have enthralled style enthusiasts worldwide. The group's avant-garde and self-assured dress sense has attracted a lot of attention. They are excitedly awaiting future partnerships and adventures with Louis Vuitton, as their liberated and easygoing fashion choices have already generated attention in the fashion industry, according to the firm. The brand's enthusiasm to work with the group is indicative of the rising impact of South Korean talent in the global fashion scene.

Louis Vuitton's choice to collaborate with Riize, hardly three months following their launch, highlights the company's calculated attempt to reach a wider range of consumers. This collaboration is the next stage in the career of other South Korean celebrities like BTS, who in April 2021 became the first group to be contracted collectively by Louis Vuitton. Just six months after their original debut, girl trio Le Sserafim moved into the mansion last month, following the previous occupants Felix from Stray Kids in August, J-Hope from BTS in February, Jackson Wang from GOT7 in January, and Hyein from NewJeans in December 2022.
Louis Vuitton Reveals its latest house ambassador -K-pop band Riize.
This partnership is significant in ways other than just fashion. Additionally, it symbolizes a change in society as more and more luxury firms across the world acknowledge and welcome Asian pop culture's impact.

With just three songs under their belt, Riize is still relatively young, but they've already had a big impact on both the music and design worlds. Their distinct music, which blends saxophone and guitar, has won them admirers all over the world. Over a million copies of their first single, "Get a Guitar," were sold in its first week of release, making them a commercial triumph.

Riize was first formed as a group of seven in September. Seunghan, a group member, recently announced an indefinite break from the group after multiple private posts went viral on social media. Both Shotaro and Sungchan were NCT members before joining Riize.

With millions of followers on social media sites like Instagram and TikTok, the group's success is further demonstrated by its online presence.


You May Also Like

0 comments