Sofia Richie for Djerf Avenue 2023 Campaign

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 The well-known Sofia Richie and Swedish influencer Matilda Djerf have collaborated to create a capsule collection that aptly embodies the mood of the winter holidays. The result is a charming blend of celebration and fashion.

This is Richie's first collaboration with Djerf Avenue; she just made her fashion industry debut as a brand ambassador for David Yurman. The dreamlike collection, full of festively-ready pyjamas, is meant to provide a little laid-back beauty to the holiday season.
Sofia Richie for Djerf Avenue 2023 Campaign
Cosy elegance is exhibited in the Djerf Avenue x Sofia Richie collection, which includes a number of stylish items including pyjama tops and bottoms, a scrunchie, and a sweet ruffle tank top and short combo.
Sofia Richie for Djerf Avenue 2023 Campaign
Notably, the collection broadens its appeal with a chic cardigan and a long-sleeve shirt, guaranteeing that there is a piece to suit any fashion taste. The line, which is proudly made in Portugal, appeals to a wide variety of customers with inclusive sizing ranging from XXS to 3XL.
Sofia Richie for Djerf Avenue 2023 Campaign
Hand-drawn images of Richie's cherished canines and silly bows cover the six-piece set, giving the pieces a quirky and intimate touch. This exclusive collection's advertising photos are nothing short of a dream winter paradise.
Sofia Richie for Djerf Avenue 2023 Campaign
Sofia Richie and Matilda Djerf prominently showcase the collection by striking poses against a backdrop of wrapped gifts, stockings, and Christmas trees. Both models have a celebratory vibe, which helps to capture the collection's joyful tone in these images.
Sofia Richie for Djerf Avenue 2023 Campaign

Sofia Richie for Djerf Avenue 2023 Campaign


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