First shown at Paris Fashion Week, CHOCHENG is a well-known fashion brand from New York that has been making waves at NYFW since 2017.CHOCHENG, a brand well-known for its steadfast dedication to innovation and sustainability, is ready to make an impact with its newest collection.

Upcycling used fabric and samples from its current inventory is one of CHOCHENG's commitments to sustainability. The brand reiterates its commitment to eco-conscious fashion by using only natural materials. To further emphasize its dedication to ethical fashion methods, CHOCHENG has declared its goal to completely convert to a vegan brand shortly.

The dynamic French Yé-yé music scene and the masterwork "Les Parapluies De Cherbourg" by Jacques Demy and Michel Legrand serve as the inspiration for this collection.