Gisele Bundchen poses for Vivara Christmas 2023 Ad Campaign Lensed By Fernando Tomasz
With a mix of elegance, narrative, and glittering jewellery, Vivara's Christmas 2023 commercials, which star the legendary Gisele Bundchen, perfectly depict the spirit of joyous gatherings as the holiday season draws near. The Brazilian beauty returns to captivate us during the end-of-year festivities after showing up in the November 2023 collection.
The ad features a collection of breathtaking photos taken by photographer Fernando Tomasz and creatively directed by Giovanni Bianco. These are sepia-tone photos that highlight Gisele's classic grace as she wears some of Vivara's most exquisite jewellery.
Every piece, from layered bracelets to pendant necklaces and dangling earrings, accentuates the joyful vibe. Renata Correa, a stylist, enhances the visual feast by accessorising gowns for Christmas parties with these gorgeous jewellery pieces.
These showcase the collection's adaptability and attractiveness, with pieces including a stylish one-shoulder top and a dress with a plunging neckline. Henrique Martins, the hair and makeup artist, adds a flawless and radiant appearance to Gisele's characteristic blonde tresses, perfectly completing the visual story.
Vivara's humorous and narrative-driven jewellery advertising campaign goes beyond conventional jewellery marketing. The "Vivara Celebration" campaign video is broken up into five segments. These activities include setting up the meal, beverages, and entertainment, exchanging gifts, and ending with a choreographed dance.
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