Rag & Bone Pre-Fall 2024 Collection Lookbook.
Rag & Bone has changed direction under the direction of Jennie McCormick and Kyle Sweeney, focusing on the everyday lives of New Yorkers. "We have been investigating every facet of New York, along with the meaning of residing in New York and being a New Yorker," McCormick said, underscoring the brand's commitment to authenticity.
The Pre-Fall 2024 collection, which is presented in an elaborate lookbook, demonstrates the designers' deliberate approach. "This was intentionally created for the people in the city during the heat of summer," McCormick said. The collection focuses on usefulness without sacrificing style in order to solve the real-world issues that New Yorkers experience in the summertime.
Recognizing the suffering brought on by the intense summer heat is important in the collection, especially when it comes to air conditioning-less commutes. The designers used breathable, light materials like poplin, linen, and featherweight denim to combat this. These materials give a polished and well-groomed look in addition to providing respite from the heat.
The idea of the contemporary New York jet setter, who embodies many facets of daily life, served as inspiration for Sweeney. The collection captures the tenacity of ordinary New Yorkers, especially in the sweltering summer months. The end product is a flexible and modular wardrobe designed for those who easily go from work on Fridays to weekend trips.
The meticulous design concept of the collection is visually represented in the lookbook. For example, poplin dresses look great with denim shorts beneath, which provides a practical answer to the vagaries of a New York summer. Tank tops are worn with terry camp shirts at the same time, creating a look that strikes a balance between style and covering suitable for the workplace.
The collection's core idea is that these clothes are necessary yet functional necessities. McCormick sees these items of clothing as lifelong friends that may go with their users through all the many summertime events rather than as fads. This dedication to adaptability demonstrates the designers' awareness of the many lifestyles that New Yorkers lead.
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