Featured: Balenciaga Closet Ad Campaign for 2024
The famous French fashion label Balenciaga has debuted their 2024 Closet Campaign, an homage to its recognisable bags that have defined style for years. The commercial features the newly designated brand ambassador, the chic Kim Kardashian, in a remarkable fusion of modern and vintage elements.
The actors Nicola Peltz and Roh Yoon Seo, blogger Devon Lee Carlson, model Paloma Elsesser, and well-known costume designer Patricia Field are among the celebrities she photographs with.
The ad, which was shot by renowned photographers Inez & Vinoodh, gives the Balenciaga Le City Bag—which was initially released in 2000 and has since been updated for the contemporary wardrobe—new vitality.
The images, which are situated in the cosy environment of closets, highlight these bags as essential pieces of personal style narratives and accessories. The campaign's design, which pays homage to the early 2000s with velour tracksuits, sports jackets, and sleek bodysuits, speaks to the particular fashion tastes of that time period.
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It's a charming throwback that fits right in with the current fashion scene, demonstrating the ageless nature of great style. The star of the campaign, Balenciaga's Le City Bag, returns in Arena leather, complete with antique accents like lacquered leather handles and original-sized studs.
The campaign highlights Balenciaga's other iconic designs, such as the Hourglass and Le Cagole bags, in addition to Le City. Kim Kardashian gives the advertising a real touch by allowing viewers inside her personal space in her unique capacity.
Like galleries in a museum, the closets are stocked with Balenciaga bags, underscoring their importance as priceless works of art.
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