Discover Celine's Summer 2024 Ad Campaign
A new mood of carefree sophistication is introduced by Celine's summer 2024 advertising campaign for its Tomboy collection. Model Edie Campbell is photographed by artistic director Hedi Slimane using a monochrome palette, resulting in studio pictures that turn everyday clothes into haute couture.
With the new Celine Victoire bag, the collection boldly enters the season. Branded tees and jeans that combine streetwear comfort with elegance complement this unique garment. A hint of sophisticated elegance is added by the sequin skirts and luxurious wool coats, while the tattered jean shorts and baseball hats provide a tribute to an urban energy.
The careful fraying of denim hems, the exact cut of the jackets, and the glossy finish of the derby shoes are just a few of the details that Hedi Slimane's camera concentrates on. Every component points to a well-chosen wardrobe that defies trends while being adaptable.
Edie Campbell presents Celine's Tomboy summer 2024 collection with style. The collection includes a glittering skirt paired with a jacket in leopard print. Hedi Slimane in picture
The subtle sheen of the sequins alludes to the collection's contradiction of being both glitzy and grounded. The campaign's beauty look, created by makeup artist Aaron de Mey and hairdresser Esther Langham, echoes the spirit of the collection.
Edie's natural makeup and carefree hairstyle highlight the real, understated luxury of the Tomboy line. Tomboy's story is a reimagined classic and a continuation of the brand's dedication to creating classic contemporary items that stand the test of time.
Following the Les Grands Classiques 07, this line respects the tradition of Celine while addressing to a new generation that dresses without limits.
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