The spring-summer 2024 campaign from Emporio Armani is a creative investigation of scale and style that presents a novel interpretation of proportion. Leading model Barbara Palvin takes the stage in the images, her striking presence counterbalanced by larger and smaller representations of herself, creating visually arresting images that pique interest.

Models Sijia Kang and Iza Dantas are also included in the ad, highlighting the whimsical approach to size taken by the collection. The campaign's innovative strategy, captured by photographer Julien Martinez Leclerc, is consistent with Emporio Armani's history of elegant, contemporary designs.

The collection for Spring/Summer 2024 is a statement of Emporio Armani's timeless elegance and dressy-casual style. Airy shirts, relaxed shorts, and a particularly eye-catching pastel slip dress that perfectly captures the breezy, light spirit of spring are all highlighted in the ad.

Stylist Charlotte Collet has carefully chosen textured purses, chic earrings, and lace-up flats to complement each ensemble. This collection, which continues to provide elegant options for a range of situations, comes just after the brand's previous holiday wear presentation.

Ramona Eschbach, who styled the hair, and Patrick Glatthaar, whose makeup artistry gave a delicate yet striking touch to the models' features, worked their magic behind the scenes to elevate the looks. The ad is a response to Barbara Palvin's latest V Magazine issue, which included Dylan Sprouse—her now-husband.