Gisele Bundchen's gorgeous presence has once again adorned the FRAME spring 2024 advertising campaign. The legendary supermodel, photographed by Erik Tortenssen, exudes a carefree yet elegant charm that has come to be associated with her name.

She made an arresting appearance in the winter 2023 campaign, and for this season, she's sporting a more understated look with lots of denim, including the stylish Le Jane Crop. In one photo, she wears a blouse with patch pockets that has a utilitarian vibe, highlighting her easy grace while combining style and functionality.

With images of Gisele curled up in bed, the campaign has a more personal tone that perfectly captures the spirit of effortless style. One of the collection's most notable items is a vivid blue vintage LA hoodie, which was inspired by Venice Beach's colourful and bohemian vibe.