Gucci Allegoria High Jewelry campaign for 2024 Featuring Daria Werbowy
Gucci's most recent High Jewellery 2024 campaign features a spectacular comeback for Daria Werbowy, carrying on the sumptuous story started by the brand's Marina Chain line from the previous year.
The Italian luxury brand's latest collection is directed by creative director Sabato De Sarno and photographed by David Sims as it takes place within the famed Chateau Marmont in Los Angeles.
Alastair McKimm's styling for this season's ad features Werbowy in a variety of Gucci items that are inspired by the natural world's innate beauty and the seasons' constant transformation.
The Gucci Allegoria line aptly illustrates the company's commitment to fusing classic elements with contemporary refinement. Every item in the collection honours the transient beauty of nature that is preserved as everlasting treasures.
The choice includes bold cuts and an assortment of vintage stones, all set against rich, dark colours. The workmanship is emphasised by prominent jewels such emeralds, tourmalines, diamonds, and yellow sapphires. Each was picked because of its striking hues and the feelings they arouse.
These opulent items adorn Werbowy, who embodies the campaign's spirit of elegance and vivacity with a subtle makeup look by Lucia Pieroni and a sleek hairstyle by Shay Ashual.
The ad, which showcases Gucci's ever-evolving design and its unrelenting dedication to quality, follows the spring 2024 season and was art directed by Ezra Petronio and Lana Petrusevych.
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