Jimmy Choo Spring/Summer 2024 Campaign
The Jimmy Choo spring-summer 2024 campaign exudes a mix of laid-back sophistication and after-hours glamour while basking in the warmth of Ibiza. Model Vivienne Rohner, photographed by Stas Komarovski, embodies the island's brilliant spirit.
Adopting the concept of Statement Glamour, the ad presents an eye-catching assortment where every item demands attention. This season of Jimmy Choo is all about bold accessories, according to the story that is subtly conveyed via the images.
This includes bold boots that command attention and confidently strappy sandals. Additionally, there are mules that transport the tale of a day spent in the Mediterranean sun into the seduction of an island evening. The collection's shift from the 2024 bridal series to regular glamour is reflected in the spring line.
To create a confident yet lighthearted image, creative director Sandra Choi has put together a range that experiments with contemporary monochromes and vibrant graphic applications. A nod to the past and a nod to the future, the Jimmy Choo Drop Heel has been redesigned as elegant micro-heel slingbacks and vibrant strappy sandals.
The accessories, which include eye-catching purses, combine springtime flamboyance with practicality. The beauty team, headed by makeup artist Cyndle K and hairdresser Damien Boissinot, completes the idea by creating looks that are as subtle as they are dramatic.
some mules transport
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