Lana Del Rey for SKIMS Valentine’s Day 2024 Ad Campaign
In the SKIMS Valentine's Day 2024 ad, Lana Del Rey embodies romance perfectly, channelling the spirit of the occasion with her signature flair. Photographer Nadia Lee Cohen skillfully captures Lana in a variety of stylish lingerie styles that appeal to the cravings of the heart in these ads.
Beyond the pictures, Lana's style is expertly created by the beauty team, led by Anna Cofone and Etienne Ortega. Her enormous hair and opulent cosmetics enhance the glam look.
She radiates a timeless appeal in a velvet box formed like a heart, evoking memories of a traditional Valentine. She is surrounded by seductive SKIMS collection items that add to the ethereal atmosphere. Lana wears clothing that honours the day of love, such as the bodysuit Fits Everyone and the Woven Shine dress, which celebrates the feminine figure with its elegant curves.
The captivating blue Lace Brief bodysuit lends a sense of lyrical elegance, while Chloe and Chenelle Delgadillo's hair bows, lace veils, and delicate gloves further the historical romance concept. This mix of fashion and emotion produces a visual love letter, setting the tone for a Valentine’s Day to remember.
The unique comfort and style of the brand, which was previously honoured with Kim Kardashian in the Stretch Satin campaign, is embodied in every facet of the SKIMS line and the creative direction of the campaign.
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