Schwarzkopf Has Announced Actress Sofia Vergara as its New Global Brand Ambassador.
This statement coincides with the beginning of a new campaign to reframe 2024 as the "year of the blonde," which is scheduled to begin in March.
The 'What Story Will You Tell?' campaign is a two-pronged effort that vergara is spearheading and targets both professional and consumer audiences.
The campaign wants to inspire people to be true to who they are and tell the world about their special tales. Schwarzkopf wants to encourage individuals to write their own stories because they understand that every hair colour has a story about bravery, empowerment, and trust.
“Hair is a powerful form of self-expression. Being in the spotlight, confidence is everything and hair plays a big part," said Vergara, in a statement.
"Being a Schwarzkopf global brand ambassador means more to me than just promoting hair products; it's about working with a company that supports and celebrates the value of confidence and self-expression. We both think that hair has great power, and we both want to encourage and empower other women to take charge of their own stories and use their hair to represent who they are.
Both television commercials and social media outlets are expected to debut the campaign.
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