Discover Versace Resort 2024 Ad Campaign
A picture of relaxed sophistication, Versace's resort 2024 campaign is set against the tranquil background of Castello Canevaro in Liguria. Models Chloe Oh, Mila van Eeten, Hunter Pifer, Elijah Eten, and Brennan Aldred are shown in the ads looking confident and at ease amid the scenic grandeur of a seaside location.
In one photo taken by Adrián González-Cohen, the everlasting horizon of the sea contrasts with the fresh energy of sunlit-hued logo t-shirts that are well matched with the classic style of tweed. Gianni ribbon shoes provide a delightful finishing touch, their vintage silhouette standing out against the rocky beach.
Versace's story continues with a powerful illustration of balance and contrast. The brand's famous emblem, accentuated on a cut-out bikini, suggests a free-spirited, daring attitude, while the patent loafer heels suggest a traditional, grounded style. After the release of its Bright Crystal perfume commercial starring Lily James, the resort collection was released.
Accessory pieces, like the Greca Goddess hobo bag, become stand-alone heroes that perfectly capture the carefree elegance of the campaign. Elsewhere, a silk Barocco shirt plays off the rugged style of cargo trousers, evoking a nostalgic 90s vibe that manages to seem surprisingly fresh at the same time.
Instead of a blatant show of opulence, the advertising tells a story that emphasises how comfortable luxury is. A modest alternative to Tati Cotliar's larger statements for the season, a small black dress with short sleeves becomes a canvas for personal style.
0 comments