Valentino Spring Summer 2024 Haute Couture collection fashion show at Paris Couture Week SS24
Following a theatrical presentation in the Château de Chantilly the previous season, Valentino returned to its traditional headquarters with its Spring Summer 2024 Haute Couture collection, which took centre stage in the cosy salons on Place Vendôme. Pierpaolo Piccioli, creative director, staged a unique fashion presentation that honoured the holy process of couture, highlighting the customised and intimate approach that goes into creating each garment.
Drawing inspiration from the 1950s and 1960s couture heyday, Piccioli saw the renewed interest in this complex art form, which was aided by the success of TV shows like as "Cristóbal Balenciaga" and "The New Look." Piccioli imagined a clientele evocative of the early salon de couture parties, fusing traditional couture aesthetics with a contemporary edge, in an attempt to close the gap between the past and the present.
Star-studded attendees of the presentation included Florence Pugh, Jennifer Lopez, and Kylie Jenner, who was joined by her daughter Stormi Webster. The attendance of such celebrities added a dash of excitement to the typically elegant setting of a couture display, highlighting the rising infatuation with couture in today's mainstream culture.
Piccioli's collection explored the world of eccentric daywear in addition to the anticipated red carpet stunners. A colourful palette of chartreuse, oxblood, lime, putty, mustard and sage accompanied unorthodox proportions as oversize jackets, palazzo trousers, scooped vests, fishtail skirts and duster coats were displayed on the catwalk. The designer wanted to show that couture is not just for formal events and instead could be worn on everyday occasions.
Piccioli avoided ornate embroidery in favour of labor-intensive works that emphasised illusionism in his designs. An elegant green men's coat had bonded oblong discs that mimicked the skin of a crocodile, while a chiffon top displayed tiny white feathers made from cut organza. The collection focused on the skill of the Valentino atelier in Rome and showcased the painstaking workmanship that went into each piece.
Piccioli expressed contempt for the term "petites mains," which is frequently used to refer to competent artisans, and emphasised the human element of couture production. He emphasised the value of incorporating individual humanity into the clothing they make, recognising the many personalities and life experiences of his staff. Every couture garment has life and character because of this individual touch.
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