Zoe Kravitz For YSL's Black Opium Perfume Ad Campaign.
In Yves Saint Laurent's most recent campaign, Zoe Kravitz, who epitomises her individualism with such ease, serves as the face of the renowned Black Opium perfume. The advertisement, which features Kravitz as Black Opium's brave spokesman, presents the scent as having a rebellious character and is set against a colourful metropolis.
Kravitz, who has been the face of Black Opium since 2018, is a contemporary style icon with a bold demeanour, clutching the fragrance's iconic bottle.
In the promo, Kravitz looks stunning in a halter-neck shirt and leather slacks. She also has a unique cornrow haircut with dangling earrings, smokey makeup and a tonne of tattoos.
The YSL commercial captures the essence of Black Opium with a throbbing intensity and vitality. Kravitz enters a club with a flourish, her alluring dancing moves enticing others with a warm, spicy gourmand scent while the song "Moth to a Flame" by The Weeknd plays in the background.
This artistic journey highlights the fragrance's capacity to transcend settings and emotions while also capturing its transformational potential. Black Opium, created by perfumers Nathalie Lorson, Marie Salamagne, Olivier Cresp, and Honorine Blanc, is a symphony of opposing notes that skillfully combines the exquisite tenderness of white blossoms with the warmth of black coffee and vanilla.
The elegant Black Opium bottle, with its clean, rounded corners and somewhat square shape, catches and reflects the dynamic energy of the scent within. It is designed for the brave and adventurous lady who is ready to embrace her identity. Black Opium gains additional appeal from Zoe Kravitz's charismatic personality, elevating it to a statement of daring and classic style.
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