Balestra's Pre-Fall 2024 collection is a significant step forward in the growth of this well-known Italian brand. The brand is reaffirming its commitment to global development and intends to make a strong statement in the United States under the creative artistic supervision of Sofia Bertolli Balestra, granddaughter of late founder Renato Balestra. 

Building on the popularity of its spring collection, Balestra is poised to make waves at specialty stores such as Off Seids, House of Jax, and Bliss Boutique. The company has carefully selected partnerships with notable retailers such as Switch in Los Angeles and Montaigne Market in St. Barths.

Sofia Bertolli Balestra's design strategy for the Pre-Fall 2024 collection centres on paying respect to the brand's rich history. She truly believes that the collection's core is the brand's enormous legacy, which acts as a source of inspiration for current reinterpretations of classic items. Luxurious Italian fabrics and renowned embroideries take centre stage, providing the foundation of a collection that perfectly combines heritage and modern allure.

The Pre-Fall 2024 collection stands out for its unique adaptation of Balestra's typical evening-centric shimmering embroidery. These traditional decorations are given new life in the shape of a golden high-waisted, floor-length skirt worn with a bra top or an extended sheer black tank top, demonstrating the brand's dedication to pushing limits. The contrast of these detailed features against a backdrop of simple, cool shapes adds adaptability to the collection.

Sofia Bertolli Balestra characterises the Pre-Fall 2024 voyage as an examination of new materials that capture the spirit of the "real Balestra." The collection deviates from the norm, with soft jersey evening dresses, large cut denim trench coats, and head-to-toe cotton twill cargo outfits. Distinct flame motifs and ideas from the past have been replaced with a modern touch that not only stimulates the visual senses but also invites tactile connection, changing the essence of fashion.

The shapes of the Pre-Fall 2024 collection demonstrate a fine balance between femininity and masculinity. From leather-look laminated jersey pleated miniskirts to flowing silhouettes paired with macho overcoats, each piece adds to a beautiful interplay of opposing components. The collection encourages fashion fans to experience the harmonious cohabitation of many forms, resulting in a dynamic and fascinating visual story.