Pamela Anderson will be the face of Proenza Schouler's forthcoming Spring 2024 campaign as the brand's newest ambassador.

Anderson recently opened out about her decision to forgo makeup, even if she doesn't require it, following a string of makeup-free appearances at and around Paris Fashion Week. 

In an interview, Anderson disclosed that her makeup artist, Alexis Voguel, died in 2019 from breast cancer. Anderson has subsequently had uneasiness when applying makeup without Voguel's guidance.

Taking the lead in Proenza Schouler's campaign, Anderson embraces a natural and unpretentious approach to beauty, highlighting the brand's signature designs with an elegant and understated touch. Photographed by Davit Giorgadze and with makeup by Cyndle Komarovski, the campaign highlights Anderson's distinctive presence by showcasing her in fitted suits, warm puffer coats, and sophisticated evening dresses.