Take a creative trip into the core of Vivienne Westwood's history with the Spring Summer 2024 campaign, which explores the famous designer's wardrobe in a format reinterpreted as a still life. This campaign captures the spirit of the collection among the everyday operations of the factory, which is situated against the backdrop of one of the remaining mannequin manufacturers in the far East of London. 

A look into the world of fashion production is offered by the small, industrial environment, where friendly factory workers add to the vibrant and imaginative ambiance.

Curated by Andreas Kronthaler, the collection explores Vivienne Westwood's 40-year personal wardrobe. This is a thoughtful redesign of the shapes that characterise the brand's look rather than a retrospective. With meticulous attention to detail, Kronthaler reorganised and numbered the clothing, showing a profound regard for Vivienne's aesthetic and philosophies.

The ad, which was shot by fashion photographer Juergen Teller and included stars including Lux Gillespie, Naomi Campbell, Penelope Tree, and Vincent Rockins, was creatively directed by Dovile Drizyte, styled by Sabina Schreder, and cast by Liz Goldson. Michelle Class, a manicurist, Isamaya Ffrench, and hair stylist Lorenzo Barcella are the people that create beauty. This striking commercial showcases Vivienne Westwood's legacy and attests to her enduring impact on the fashion industry.