The premium watch brand Breitling and fashion queen Victoria Beckham have collaborated to launch the Chronomat Automatic 36 Victoria Beckham, a unique limited-edition watch line. This partnership, which is limited to only 1,500 pieces, is a singular combination of Breitling's superior watchmaking expertise with Beckham's well-known fashion sense.

The renowned Mario Sorrenti photographed the ad for this ground-breaking collection, which featured model Annemary Aderibigbe. Victoria Beckham's design philosophy and Breitling's dedication to showcasing fearless, real women are well complemented by this partnership.

Georges Kern, CEO of Breitling, expressed his excitement about the partnership by saying, "With Victoria Beckham’s signature style, this collection is a modern, radiant expression of the classic Chronomat form." This was mirrored by Beckham, who expressed her appreciation for Breitling's inventiveness and skillful workmanship, which when paired with her own creative vision, produced an exquisite and modern collection.

The line combines new shades influenced by Beckham's Spring Summer 2024 palette with classic Chronomat elements like the elevated rider tabs and silver rouleaux bracelet. The watch faces come in sand, peppermint, midnight blue, dove grey, and stainless steel, and the gold finish may be carefully restored to yellow gold. The Breitling emblem and Beckham's initials are prominently displayed on each piece, and the dials specifically highlight the limitation.

These 42-hour off-the-wrist watches, which are powered by the Breitling Calibre 10, have received COSC certification, confirming their accuracy and functionality. A co-branded travel pouch is included with the gold pieces in the collection's special packaging.