Calvin Klein's spring 2024 eyewear ad, featuring Camila Morrone, combines classic elegance and urban modernity. Morrone's advertising, captured by Josh Olins, unfold on the lively streets of New York City, providing imagery that seem both intimate and broad.

Morrone, recognised for her roles in Daisy Jones & The Six and a recent Brilliant Earth presentation, seamlessly transforms into the inspiration for Calvin Klein's next vision in eyewear.

Her easygoing photographs, which feature prominently on billboards, demonstrate Calvin Klein's signature modern appeal.

The ad features Morrone in a variety of the brand's frames, from optical to sunglasses, with each picture serving as a study in contrast and individuality.

One striking photo shows her in a crop top and wide-leg trousers, highlighting her acetate square eyeglasses. These big glasses are evocative of 1980s shades while remaining fully modern.

The campaign's black and white photography contributes to its traditional attractiveness, emphasising clean lines and simple design.