Cartier is happy to be commemorating the 100th anniversary of its renowned Trinity line with a campaign that speaks to all age groups and embodies the timeless idea of "all forms of love – friendship, family, fidelity." 

The campaign, spearheaded by an all-star ensemble that was hand-picked to capture the everlasting spirit of Trinity, represents a major turning point in Cartier's storied past. 

The diversity and vitality that are intrinsic to Trinity are reflected in the selection of ambassadors for the centennial campaign. Each ambassador, including Jisoo of Blackpink, American actress Yara Shahidi, Irish actor Paul Mescal, rapper Jackson Wang of GOT7, and musician Labrinth, embodies the spirit of youth and uniqueness that has been Trinity's heritage for a century.

Jisoo emphasises how honoured she is to be a part of this momentous journey and how much she cherishes Trinity's core principles of love, friendship, and loyalty.

Labrinth draws attention to the cooperative nature of the campaign, creating ties and recollections that are consistent with Trinity's values of variety and togetherness.

Mescal commends the ad for emphasising connection and distinctiveness, which are reflections of Cartier's creative inventiveness. 

Trinity's capacity to recognise individualism while creating a common link among its fans is something both Shahidi and Wang value.

Director of Cartier's image, style, and legacy Pierre Rainero highlights Trinity's ground-breaking modernism and its attraction to all sexes, highlighting Cartier's early realisation that beauty has no bounds.

The campaign will be shown on billboards on April 1st, after making its print premiere on March 15th. On April 3rd, it will be unveiled digitally, along with the release of the whole campaign video. Carrez characterises the campaign's atmosphere as friendly, with real exchanges that capture the eternal spirit of Trinity and accurately portray the appropriate amount of passion and sincerity.