Dior Men’s Spring 2024 AD Campaign
A noteworthy achievement is being commemorated in the Dior Men's Spring 2024 campaign, which features Kim Jones' fifth year leading the renowned fashion brand. This collection, which pays homage to Jones' own influences as well as the tradition of Dior's previous creative directors, is notable for its vivid and colourful spirit.
Rafael Pavarotti did a fantastic job capturing the ad, which displays models against vibrantly coloured backdrops to highlight the cheerful flower patterns that pay homage to Monsieur Dior's love of gardening.
The collection's use of tweed, a material that Monsieur Dior loved, and the recognisable cannage pattern—now reimagined on sweaters and bags—showcase this marriage of tradition and creativity. Rafael Pavarotti took the campaign's photos.
It highlights sophisticated yet timeless footwear, including high-end loafers, and pays particular attention to eyewear. Staying true to Dior's heritage, the collection is defined by the spirit of creative zeal and freedom embodied by the iconic Saddle bag, which is prominently featured.
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