The brand is wonderfully brought to life in the most recent advertisement campaign for Ferrari's Spring/Summer 2024 collection, which stars Polish supermodel Anja Rubik. Willy Vanderperre, a Belgian photographer renowned for his clean, simple aesthetic, captured the essence of the campaign, "The Power of Desire," which permeates the SS 24 Collection.

Renowned for her commanding presence, Anja Rubik enhances the new Ferrari style in the campaign. The well-chosen photos highlight order, a hint of tension, and the idea of energy in motion.

Behind the scenes, Rubik shared her enthusiasm about the collaboration: “It was a pleasure to work with Rocco Iannone and Willy Vanderperre on this campaign. We wanted to create images that represented the Ferrari DNA: slick, modern and focused on design. ”

Six images make up this campaign, which highlights the most notable ensembles from Ferrari's most recent runway. Standout items like the recognisable jumpsuits, creative denim suits, and leather skirts are enhanced by fresh accessories. Gloves and eyeglasses with racing themes are the most prominent among these; the latter is a crucial component of the partnership with EssilorLuxottica.