Gisele Bundchen, dressed in items that straddle the line between nostalgic nostalgia and current freshness, embodies the sense of renewal that springtime brings in this campaign. The blonde star's presence in Alaïa's spring advertising is followed by the release.The feminine shapes gain a dramatic edge with Balmain's selection of accessories. Gisele's elegant makeup and golden hair accentuate the brand's ageless charm, while a bright blue cuff bracelet and an interesting geometric green handbag both match the colour scheme of the collection.
Olivier Rousteing's creative direction elevates Gisele's iconic beauty to the status of a source of happiness and self-assurance in a campaign that goes beyond simple aesthetics.

For more than twenty years, Rousteing has been a source of inspiration for many, and he himself shows his adoration for her timeless attractiveness on magazine covers and runways.