H&M Studio Spring Summer 2024 collection lookbook
Introducing the Spring Summer 2024 collection from H&M Studio, which embraces the idea of desk-to-desert attire instead of the standard desk-to-dinner dressing. Creative Advisor Ann-Sofie Johansson emphasises the empowering and mind-freeing elements of the human aspiration of travel while providing insights into the inspiration for the collection.
H&M Studio's most recent lookbook, which draws inspiration from legendary Zabriskie Point, Jack Kerouac, and Lana del Rey, has an unusually dreamy and sad atmosphere.
The collection's main subject revolves around the desire to travel, which perfectly captures the idea's freeing and mind-blowing qualities. Ann-Sofie Johansson highlights how the collection veers away from the previous seasons' party-centric designs and towards a more adaptable wardrobe that indulges the need for escape. The collection has a hint of sorrow due to the inspiration taken from Lana del Rey's aura, which gives the clothing more depth and emotion.
The Spring Summer 2024 collection from H&M Studio explores the emergence of separates and soft dressing in the 1970s. Johansson's "long and lean silhouette," which serves as the main attraction, takes centre stage, resulting in a unified look that captures the carefree vibe of the time.
The ensemble skillfully combines a number of motifs to create a figure-hugging maxi dress with sun-inspired tucks that gather into a half-circle insert. This ensemble embodies the spirit of the desert sky at various times of the day when worn with a sky-blue leather midi coat.
The loose tailoring featured in the collection prioritises ease of use and comfort. A stylish minishift with a deep neckline and a python design gives the combination a more modern and cutting edge. For those who love fashion but also want comfort, there are many possibilities available when soft and fitted features are contrasted.
The collection's denim pieces honour ABBA with a wash-washed denim shirt and pants that have a slightly higher waist and flared legs, evoking the group's signature look from the 1970s. Presented in conjunction with the 50th anniversary of ABBA's victory in the Eurovision Song Contest with "Waterloo," these compositions honour the group's lasting impact.
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