Calvin Klein Jeans' Spring 2024 campaign will star Jungkook, a worldwide brand ambassador and member of BTS. This commercial, shot by fashion photographer Mert Alas against the bustling backdrop of Grand Central Station, highlights Jungkook's huge worldwide reach and natural charisma in Calvin Klein Jeans' current releases.

The ad is a colourful representation of Calvin Klein's ongoing transformation, combining the brand's characteristic minimalistic look with a burst of young vigour. The 90s Straight Fit Jeans, a nostalgic tribute to classic denim designs, and the Oversized Monogram T-shirt, a delicate reworking of the iconic Calvin Klein monogram emblem, are two of the collection's highlights for Spring 2024. These items honour the brand's rich history while also catering to the demands of a new generation seeking authenticity and flair in wardrobe-essentials.

Calvin Klein Jeans' current collection exemplifies the brand's lasting appeal, combining traditional styles with modern flare. Jungkook's presence in the Calvin Klein Spring 2024 campaign accentuates this message by highlighting his distinct style and confidence.